In this digital world omni-channel is a modern approach to commerce that focuses on designing a cohesive user experience for customers at every touch-point. This differs from traditional marketing, where individual channels were optimized without necessarily taking the whole experience into mind.
One of the most effective strategies to engage with today’s customers relies on omni channel efficiency. Creating a seamless experience across the channels where customers interact with brands is a priority to increase satisfaction, retention and profitability levels. Once utilized effectively omni channel can be a great tool for growth for all sizes of businesses.
5 Benefits Omni Channel Marketing Provides For Your Growth Strategy:
1) Exploding the potential for reaching new prospects!
As the number of channels to interact with customers increases, the potential of lead generation gets bigger too. Today’s businesses have many options including e-mail, SMS, push notification, chatbot, social media & location based services for grabbing the attention of fundamental measure. Omni channel orchestrates all these channel activities for increasing the overall performance of the engagement. New prospects are the stepping stones for sustainable growth.
2) Knowing your customers better
Omni channel marketing strategy occupies you the customer intelligence you can use for more precise personalization. Since the data is unified across the experiences, brands have more insights on their customer’s behaviors & preferences. Knowing your customers is a key factor for driving incremental revenue. You can also create more relevant campaigns & reach better results.
3) Omni channel supports retention activities
Customer retention is also critical for the sustainable growth. Omni channel helps re-attracting stagnant or lost customers via channel and activity variety. Just imagine the difference between a plain SMS and a push notification with an attractive image. You can grab the attention from different channels to restart the brand-customer relation.
4) Experience and Service Focused Shopping
Many people think that brick and mortar stores are things of the past, many of these people are not in retail. A good retailer understands that multiple channel service and product offering is essential to provide the highest selection and service. Omni channel management is essential for that service focused shopping.
5) Meet Customers Where They Are
A customer-centered viewpoint gives retail enterprises the opportunity to manage customer relationships across all channels. In most business systems, customers are not managed as single entities across all channels: from the web to the retail location and on the app. With proper management, including retail management systems, user tracking through customer rewards membership, and other business systems, interactions with customers track across all platforms.
Omni-channel retail has been contagiously spreading through the retail world.